Our mission statement and values

OUR MISSION STATEMENT

To be the best full service property company in the West Midlands

We are committed to doing more and achieving more.

OUR CUSTOMER SERVICE PROMISE

To always make you feel welcome
To understand and meet your needs
To be honest, open, and transparent
To treat you as we would expect to be treated
To value people first and property second

OUR VALUES

Give better customer service

Have a better attitude

Give a better experience

Make a better company

Want to find out more?

At the heart of AP Morgan's success is our dedicated team. Our team has grown significantly over the years in order to provide the best possible service to more and more customers. We're proud to have dedicated, close-knit teams in each of our branches who value delivering great customer service above all else.

To find out more about the team at AP Morgan, visit our meet the team page.

Meet the team

Client Testimonials

Great service. Especially from Britt who has kept me up to date throughout the process of buying a property and has gone above and beyond to support me with the purchase. Always happy to help and very proactive. Thank you! ...
Absolutely amazing team. We couldn't be happier with the service. Molly was wonderful with selling our house and finding us a new one and Britt has been brilliant at keeping us updated and sorting out queries really quickly. We highly recommend AP Morgan. ...
Our experience with AP Morgan (and primarily Britt) has been excellent. We have been kept informed on a very regular basis and progression of our purchase / sale has been brilliantly managed by Britt. Greatly recommended. ...
Extremely helpful agents with superb aftersales care. Would 100% recommend! ...
Absolutely fantastic from the start to finish buying through AP Morgan. We felt at ease knowing that we could reach out to Ilene (our After Sales Consultant) for help anytime we needed. She has made what a very stressful process much easier for us. 100% recommend them. ...
Lynne Hardy at AP Morgan Redditch has been absolutely instrumental in helping us with a very difficult chain, going above and beyond on a daily basis to support us. Without her, we almost certainly wouldn’t have managed to get to where we are. She is a massive asset to AP Morgan and we cannot thank her enough! ...
Joe and his team were very professional and helpful throughout the process. There was a regular stream of viewings and these were mostly managed by the team on our behalf. ...
Was on the market with a popular local agent (no names) who failed to sell my house and provide me with good updates, safe to say going with Ap Morgan made all the difference. They sold my house quickly, for a good price and provided me updates the whole time, would recommend them to anyone looking to sell. Special thanks to Nicole who was always more than happy to help ...
Can’t fault the service provided by Ap Morgan, and all for £1. Nicole was friendly and professional when doing our valuation, and our house was sold quickly for the asking price. If I could give more than 5 stars I would. Well done to the team! ...
Sold my house through Ap morgan it was smooth from start to finish and all for £1, thanks to Nicole who was extremely professional and knowledgable. Should I ever move again, I wouldn’t hesitate to use them in future. ...
Completed a property purchase through AP Morgan in June 2021 and we were extremely happy will everyone involved with our case.Quick and helpful responses throughout the process. Elysia was dealing with everything we requested in a timely and professional manner.We would definitely seek to use them again if we needed to. ...
Recently used AP Morgan to sell our house. From the beginning Alex was responsive and courteous, We were allocated Alfie to support us through the selling process. He sold the house within two weeks for more than the asking price and at all times was the best agent we could had asked for. Since then we have been with Elysia for after sales who again, is really great. We've even had lots of...
I can't say enough good things about the team at AP Morgan. From start to finish they were amazing. They were extremely efficient and great at communicating, always keeping me in the loop about what was going on. Even if there was no news they would be in contact with me telling me so I knew they were chasing stuff. It really felt like they cared and wanted the best for us. It seemed as if we...
If I could give more than 5 stars I would. After 3 months with another agent (no names) AP Morgan sold the house within days. Nothing has been too much trouble, especially during the Covid-19 pandemic. ...
I found AP Morgan to be very professional, helpful and responsive throughout the process of buying my first home. Although the process was stressful at times due to outside factors, Sharon Lewis in aftersales was a reliable point of contact and was always happy to help with my queries. The care package received when collecting the keys was a very nice touch and came in handy! I hope to deal with...
We bought our first house with AP Morgan, and I cannot speak highly enough of them. Every step of the way they were helpful and friendly and helped calm our first time buyer nerves! Special shout out to Sharon on the after sales team for helping us through. ...
Excellent experience - from the initial contact - right through to completion. Sharon who is the aftersales consultant has made the whole experience much easier, quicker and efficient. Wholeheartedly recommend this estate agency. ...
I just wanted to share and say a big thank you to Sharon at AP Morgan. We decided to sell our house and after initially liaising with a few other agents, Sharon really shone through with her professionalism, knowledge and commitment. We would not have chosen anyone else. Highly recommend. Thank you ...