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Read our Sellers Guide below to learn the steps to selling your property.

Accurate Valuation

As a seller, your main objective should be to sell your property at the best possible price in the shortest possible time. Our expert property valuers carry out hundreds of valuations every month, providing us close and unmatched knowledge of property values in your area.

This is why, we endeavour to achieve around 2-3% higher price on average across all our clients' properties, in comparison to the average price achieved by other agents in our local areas.

You can instantly find out how much your property is worth, by using our quick and simple Instant Online Valuation tool.

Alternatively, please call our offices or complete the property valuation request form to arrange a Free No Obligation property valuation.

Choosing An Estate Agent

When choosing an estate agent, you must consider their online presence, whether they will be available to carry out accompanied viewings, when they will be able to conduct viewings and what kind of marketing your property will receive. These are critical to obtaining the maximum exposure and price for your property.

You must also check if your agent will arrange a legally required Energy Performance Certificate on your behalf or if you need to arrange this yourself? AP Morgan can arrange this for you through team of in-house domestic energy assessors. You must have commissioned an EPC before your property can be marketed.

Instructing A Solicitor

The effective sale of your property can be highly dependent on the instruction of an efficient and experienced solicitor. It is best if you carry out some research and choose a solicitor before you put your property on the market as this will help to avoid delays.

We work with some of the best local and national solicitors and we can therefore offer recommendations if required.

You can also benefit from using our quick and easy Instant Online Conveyancing Quotation system to get a Free No Obligation quote of solicitor’s fee for selling and/or buying a property, from a highly respected conveyancing firm who we normally work with.

Presenting Your Property

Remember, first impression counts. So, presentation of your property can be critical in achieving a successful sale.

You should consider dealing with any DIY jobs you have been thinking to get done, may be add a fresh coat of paint where needed and try to declutter as much as possible to make the rooms appear larger.

AP Morgan’s team of dedicated professional photographers will then take high quality photographs, produce interactive floor plans and write property descriptions, all in just one visit.

Marketing Your Property

In order to find the perfect buyer for your property, you need to give your property maximum exposure across a wide range of media including direct marketing, major internet property portals, and social media.

When you instruct AP Morgan to sell your property you will automatically benefit from our unrivalled, all-inclusive marketing package which includes all of the above as well as exposure on our cutting-edge interactive website, full colour property brochure with floor plan, our distinctive AP Morgan ‘For Sale’ board, automatic regular email and SMS alerts and much more.

Accompanied Viewings

Accompanied viewings mean that we can use our expertise to help sell your property. Part of our marketing strategy is to focus on maximising viewing opportunities for your property. Majority of the offers are obtained when we accompany the potential buyers at your property which we can also do after work and at weekends. We will always contact you first to arrange a convenient time for viewing to take place.

Receiving An Offer

When an offer is received we will immediately inform you both verbally and in writing.

Any special conditions of the offer will also be stated in writing and we will ‘financially qualify’ the buyer(s) i.e. we will check their financial ability to proceed with the purchase of your property before you decide whether to accept the offer.

Sale Agreed

Once you accept an offer we will ask you to confirm your solicitor's details, write to all parties to confirm the agreed price as well as preparing a memorandum of sale which we will send to all parties including both solicitors. At this point, AP Morgan SOLD (subject to contract) board will also be erected at your property (if applicable).

Your solicitor will then send out a draft contract to the buyer's solicitor who will then carry out preliminary enquiries. At this stage you will also be able to agree on dates for the survey on your property, exchange of contracts and proposed date for completion.

Our dedicated in-house ‘After-Sales’ team will advise you and negotiate on your behalf throughout this process, keeping you informed every step of the way.

There are no legal obligations until both parties have signed the contracts.

Exchange Of Contracts

Exchange of contracts’ takes place once the following have been confirmed and agreed:

  • Initial enquiries following receipt of the draft contract
  • Evidence of a good title
  • Specific matters highlighted in the Lease, if relevant
  • Local search enquiries
  • Fixtures and fittings to be included in the sale
  • Any special conditions of the sale
  • The buyer's mortgage offer

Once the contract has been signed by both the seller and the buyer, the deposit (typically 10% of the purchase price) will be telegraphically transferred or paid in the form of a banker's draft by the buyer's solicitor to seller’s solicitor. The completion date is then set by mutual agreement.

At this point, the deal becomes legally binding and there are massive financial penalties if any party is unable to complete the transaction.


Completion takes place when the outstanding monies (typically 90% of the purchase price) are transferred from the buyer's solicitor’ account to your solicitor's account.

Your solicitor will inform you once the money has cleared in your account and then they will notify us and give us permission to release the property keys to the buyer.

Congratulations, Your Property Is Now Sold!